Bridging the communication gap between your company and the client

Bridging the communication gap between your company and the client

Agnieszka Kafka
March 25, 2021  | 3 min read

Staying in touch with your future customers is crucial. But what about your existing customers?

You cannot simply forget about them. After all, the way you treat your clients says a lot about your company.

The communication gap, or more precisely, lack of communication between your company and the clients, can cause many unpleasant situations. In the long run that means losing customers.

Find out how to avoid them with this short guide.

Why proper communication is so important

Modern-day clients are slightly different than the ones 20, 30 years ago. Why? Because the tech advancements made them so.

We live in a world where within seconds, you can have any information at your fingertips. The same goes for your clients.

Humans have become adjusted to always knowing what is happening, whether it is to your package, luggage, or anything else. Similarly, in order to check your bank account, you no longer need to go to the bank.

Now you have it on your phone.

And with so many options to choose from, the companies with the best transparency and the best customer service are the ones scoring the largest amounts of clients.

What does that mean for your company’s communication?

It simply means you must do better to make sure your clients keep coming back to you.

The fundamentals of client communication

Let’s now take a closer look at the basis of client communication.

The most common rules you need to follow when it comes to proper communication:

  • Be respectful of your client’s time,
  • Make it about them, not you,
  • Listen to them,
  • Pay attention to little details (they make all the difference!).

It is pretty simple, yet way more challenging to implement if you are running a large company and employing hundreds of people.

How to do it then?

The answer is through a dedicated web app for your clients where they can get all the information they need in the exact moment they need it.

What is a web app, and why do you need it

A web app is a system accessible via the web.

It means that no matter the device or where in the world your client is, they can always log in to the system and check their orders.

All they need is access to the Internet.

Now imagine having a web app that is integrated with all your internal and external systems, and your clients can see all the information about their orders in one place.

It would mean that you do not have to spend so many resources and time getting that information every time your customers request it.

Implementing such a solution has many benefits. The most important is staying in touch with your clients faster, thus ensuring your relationships with them are better.

Providing all the necessary information via a web app increases the visibility of your processes. Your clients will love it, and as a result, it will make them trust you even more.

To recap, the benefits of a web app are:

  • Better transparency of processes,
  • Increased trust from your clients,
  • Fewer resources devoted to getting data at a client’s request,
  • Cost-effective solution working 24/7.

Bridging the communication gap with a web app

Let’s focus on custom-made, or in other words - bespoke, web apps.

This type of solution is designed just for your company. Therefore, it is a better answer to your clients' needs.

Why is bespoke software better than out-of-shelf? Thanks to market research and user analysis, experts first assess which information your customers need, what format they need it in and how often.

Even though a well-designed custom solution might be more expensive, it is a better choice in the long run as it meets your customers' needs in 100%.

However, this is not the only advantage of going for a custom web app.

One of the main advantages of a bespoke web app is scalability. Thanks to this, you can quickly scale up and down as you please (depending on how many clients use your app).

Another thing is that custom solutions are always way more secure than ready-to-go ones. This way, you do not have to worry about hackers trying to steal your clients’ sensitive data.

And last but not least is the fact that it can be integrated with many external and internal systems already in place, thus increasing efficiency. This option is heavily limited when it comes to off-the-shelf solutions.

A solution tailored to your needs

Your clients are at the core of your business. Without them, your company’s existence would be uncertain.

That is why you need to do everything you can to make them stay and choose you time after time.

And what is better than a web app tailored to their needs? Maybe only a gift basket sent once a year.

However, gift baskets will not give your clients the information they need to run their operations smoothly.

Skyrise.tech is a software development consultancy company. We have years of experience in delivering mobile and web apps with the best UX and UI that clients love.

If you would like to discuss or consult a possible solution for your company, get in touch with us- no strings attached.

Read more about web app development here.